Raised in Florence, Italy. Schooling in USA, Italy, and Switzerland. High school diploma in USA. Was sales manager for 3M duplicating machines in Rome, Italy, before moving to the UK. From 1980 to 1985, consultant to Italian exporters to the UK, and since 1985 industrial market research consultant, after undergoing on-the-job professional training at Frank Lynn & Associates. From 1987 to 1997 he has been a partner and Director at Prodata Partners Ltd. Since 1997 he is an independent researcher and consultant operating in all of Europe, Latin America, and beyond, with experience in many areas of industry, and particular knowledge in telecommunications, automotive components, packaging, and information technology.

PROFESSIONAL EXPERIENCE IN MARKET RESEARCH

Brandino has 15 years’ experience in qualitative industrial market research, including desk research, high-level personal interviews, telephone interviews, group discussions, and report writing. He is involved in projects dealing with business to business marketing, aimed at new market development, analysis of distribution methods in existing markets, relationships between suppliers and users in business, and customer satisfaction. He is often called to manage sections (such as individual countries) of larger projects. He has worked as moderator of group discussions in the UK, France, and Italy. His speciality areas are mobile telecommunications and automotive components, but he has also worked successfully in a number of other sectors, including packaging, computer systems, metals, and others.

PAPERS

He is the author of "The Facts About Convergence" (1996), a report on the world-wide convergence of telecoms, computers, and video technology, and of numerous telecommunications country reports published by ESPICOM, and has co-authored "Telecommunications in Central and Eastern Europe" (1997), a series of country-by-country reports on the shape of telecomms in the ex-Soviet bloc countries.

GEOGRAPHICAL COVERAGE

Brandino has conducted personal qualitative executive-level interviewing in the following countries: Belgium, Britain, France, Greece, Italy, Lebanon, Morocco, the Netherlands, Portugal, Russia, Spain, Switzerland, Sweden, Turkey, and telephone interviews in most continents world-wide, including Latin America (Argentina, Chile, Colombia, Mexico, Peru), Australia and the Far East (Hong Kong, Malaysia, Singapore). Although based in London, Brandino can alternatively operate from Italy, where he also has a fully operational office base.

BUSINESS CONTACTS

Over the years, Brandino has developed a wide range of contacts in the business sectors and in the countries that he has worked in, and is in possession of a comprehensive and constantly updated data base of names and addresses of high-ranking executives and operational managers in relevant companies in both the supply and procurement areas.

Brandino has worked with a wide number of consultancies, including BIS Mackintosh (Strategy Analytics), BMSL Total Research, Campbell DeLong, Chorleywood Consulting, CMA, Digitell Research, Euromonitor, Frank Lynn and Associates, Harris Research, IFC Research (FDS), MDIS (ESPICOM), MORPACE, P-4 Consultancy, Prodata Partners, Research Solutions, Ronin Corporation, Warrick Research.