CJMR NEWS

OUR NEXT SURVEY AMONG 7-14 YEAR OLDS IS PLANNED FOR FIELDWORK COMMENCING 24TH FEBRUARY TO 11TH MARCH.  LAST QUESTIONS BY 15TH FEBRUARY AND TARGET RESULTS IN EARLY APRIL.

Some of the latest findings from Child Track 2000 Wave 11 among 733   7-14     year olds - November 2000.

This survey:

The favourite TV personalities are Sabrina The Teenage Witch and Bart / The Simpsons.

The domination of Pokemon has gone down sharply since May-June 2000 (from 58% mention any Pokemon down to 9%).

The Christmas presents wanted are microscooters (17%) and mobile phones (15%). Computer & Video Games Consoles Hardware remained high on the list.

52% of 7-14's have a Sony PlayStation in home at present.

39% had acquired some kind of equipment in the last year.

Official UK PlayStation Magazine is still top of the computer magazines readership.

44% of respondents played or used a Sony PlayStation in the last month.

18% of 7-14's play on their equipment 7 days a week.

Over three quarters of 7-14's use a computer (in last 4 weeks) for games (78%), closely followed by Homework / Study (67%).

Top favourite Main Meals among 7-14's are Chips (40%) and Pizza (35%)

Top 3 Favourite Chocolate Bars among 7-14's are Mars Bar, Galaxy, Aero/Caramel.

Almost a quarter of 7-14's had eaten a Mars Bar (23%) or a KitKat (23%) in the last week.

CHILD AND YOUTH TRACK SURVEYS IN BRITAIN

Our Child Track surveys continue to run monthly, giving up-to-date information on the world of children in Britain. We give added benefit to Child Track by including management summaries of trends for such topics as heroes, singers, characters, popular sports personalities. A descriptive document is available about our Child Track surveys. If you would like a copy, or if you need to discuss Child Track, please contact James Leach on 020 7724 3836, or send an e-mail to cjmr@easynet.co.uk .

CJMR CHILD PANEL

We can run telephone surveys on short questionnaires among children of specific age ranges.

CONTINENTAL EUROPE

In France, Germany, Italy and Spain, child surveys can be quickly be set up, as part of an omnibus or as separate surveys.

We are running a child survey in France among 7-14 year olds in the next couple of weeks.  If you would like to include any questions please contact Carrick James urgently on 020 7724 3836.