Target timings for 2001 surveys are given below. Dates for surveys later in the year
are subject to change. Sample sizes and age ranges can be extended if required to include
mothers or young adults, or other specific groups. Some dates are flexible and can be
shifted marginally on advanced request. Target results timings depend on extent of
open-end responses and can be speeded up using "Hot Line" procedures. Conversely
some dates and age ranges are dependent on sufficient bookings for space being made.
Additional surveys will be run if demand calls for them.
Different age groupings (e.g. 3-12,
11-17, 11-24, 13-29, etc.)
Users of specific products, readers of
specific magazines etc. 21/2
Allowances
1. Volume discount of 10% to 25% of sums over and above £2,000, or for six or
more questions, provided settlement terms are kept.
2. Repeated questions booked in advance:
Questions asked twice (ie. two waves) : 10% discount
Questions asked three times (3 waves) : 15%
Questions asked four or more times (4 or more waves) : 20%
3. Filtered questions asked of only part of the sample are costed at a lower
rate, with minimum of £320 per question.
4. Minority samples with 400 or less interviews, with 5 or more questions, can be
costed on a "per interview" basis with possible cost savings.
Analysis
Costs allow for standard analysis of all questions of up to two computer tables per
column. Each table can consist of a total plus 16 breaks. Extra breakdowns, mean ratings
and cross-analysis costs approximately £15 per computer table.
Provision of Data on Disc or Tape
We provide paper computer tables as standard.
However data can be provided in other formats if required. When ordered in conjunction
with paper tables, a data disk write tables in Excel would cost approximately £95 (unless
the run of tables is abnormally large). Disks can also be provided in the form of raw care
data as an ASCII file in a fixed format, described in a supporting index file. Price on
application.
Reports
Costs allow for 3 bound copies of reports, including technical details and 4 or more
tables of classification data. Extra copies can be provided at £15 - £26 depending on
size of report.
Interpretative reports can be provided. Guideline costs are £75 setting-up plus £75
per question reported on.
'Hot line' and 'Super Hot Line'
Hot-line treatment can be used to give early results for pre-coded questions as
questionnaires come in from the field. Costs are in the order of £135 entry plus £32 per
100 questionnaires (10 cols. used) (£20 extra for each extra 10 cols.), plus £16 per
table produced.
'Super Hot line' can get results through even quicker. Questionnaires are sent to and
from the interviewers by special delivery and special arrangements are made for rapid
coding and computer analysis. A guideline additional cost of £720 covers about 10
questions, but jobs are individually priced according to length, timing, and how they fit
in with our schedule.
Booster Samples
Extra interviews can be conducted to increase sample sizes of, for example, TV regions,
certain ages, etc. Cost is approximately £14 - £16 per extra interview for up to 10
precoded questions.
Graphs of Main Results
Results can be shown as charts using text, line graphs, columns, bar charts or 'pies'
using Power-Point. Costs are for each chart, covering say 6 brands in a line graph,
12 layered bars, etc. Black and white or colour graphs can be printed by Ink Jet, or sent
by disk or e-mail.
Entry fee : £20 Cost per black and white chart : £12 Cost per coloured chart : £16
Follow-up Depth and Semi-structured Interviews and Self-completion
Questionnaires
These can be arranged among respondents contacted in the main survey, among minority
samples such as users of specific products, specific age groups, etc.
Guideline Costs : Entry : £300
Depth interviews (tape : £350 - £420 per interview ecorded, content analysed) +
expenses
Semi-structured interviews : £65 per interview + analysis
Telephone interviews : £12 per interview + analysis
Self-completion questionnaires : £16 per successful
(collected by interviewers - interview + analysis 80-90% response)
Self-completion questionnaires : £7.00 per interview
(postal 50-60% response) + analysis
European Child Omnibus
Questions can be asked in France, Germany, Italy, Spain and other European countries.
Please ask for details and rate sheet.
Settlement Terms
50% is payable immediately at commencement (i.e. within 14 days of date of invoice) and
50% within 30 days of completion.
NOTE: Rates are current for January 2001 and are subject to review on later
surveys.