This is the life blood of all sales orientated businesses, and it can come from your own client base. Back up your sales force using a telephone-based sales support team to follow up leads, re-activate dormant accounts, qualify prospects and set up appointments. Qualifying prospects by phone can raise sales force productivity by 20%. Screening out unwanted calls and optimising schedules maximises the returns on expensive face-to-face contact.
‘Simon Jersey’, one of the country’s leading suppliers of staff uniforms, achieved spectacular results by entirely replacing their field sales force with a comprehensive telemarketing operation. Turnover increased by 250% to £20million and the company is delivering a more personal and responsive service which is far easier to manage and maintain. ( Source B.T. 1995)
Telemarketing will assist you to find out everything you want to know about your market. Live market research interviews, conducted on the back of routine sales and marketing activities, offer a subtle and targeted approach. You can build a data base for future sales even from your previous clients. Based on service development and research you can steer your future campaigns with confidence.
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