We currently have in development a television programme that is like nothing that has ever been seen before on British television. This programme is a step away from the barrage of magazine programmes that have flooded screens across the country. The normal format for such programmes is to mix music and interviews with personalities currently doing the rounds to promote their latest programme, book or film.
For the past decade general interest magazines for women have populated the newsagents shelves, but now a new breed of magazine is making the shelves it home. The time of the men's general interest magazine has come. Titles such as Esquire, FHM, Maxim, GQ and Men's Health now give men the choice of a magazine covering many life style issues instead of the single format stereotype magazines that cover subjects such as sport or motoring. We have viewed this change, this is why we have created "The Ultimate Mans Guide". This covers a vast spectrum of issues that can confront a man in his life time. These are presented to the viewer in an amusing, entertaining, but still factual way.
To test the market to see if the general public also like the idea of a programme dedicated to male life issues, we carried out market research on the subject. A thousand men and a thousand women between the ages of eighteen and thirty five were questioned. The results were that 39.7% of the men questioned read a male general interest magazine and a whopping 82.8% would be very interested in a programme dedicated to male life issues. Favourable results were also returned from the women questioned, with 19.8% reading a male general interest magazine and 70.1% said that they would like to see a programme covering male life style issues.
