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Photos by: Fashion Photographers of Pakistan
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In the business, they say, this 'small' girl is the prettiest face of the moment. Add to that her exquisite style and a real talent in front of the cameras, and you'll understand why, in less than a year, this petite girl from Lahore managed to bag a very soap campaign and has become one of the stars of the fashion scene. As for the runways, she's the Muse of the designers and has worked for all top designers.
Rising quickly as a model, Aaminah's career graph has eyes on the stars. Teacher, fashion co-ordinator, columnist, keen theatre buff all in one, Aaminah is very clear headed about the pro's and cons of taking up modelling as a profession. " How can you think that i will be able to model for the rest of my life. Nowhere in the world is it the done thing. For a model has an age and designers are forever on the lookout for new faces. Locally too, there has never been, and won't be for a long time, any concept of professionalism in this field, though society in general is beginning to accept it as something from good families can do."
It has not been too long since Aaminah started modelling but one loses count as she names the magazines she has been printed in .......... She, Libas, Visage, Women's Own, Fashion Collection, Newsline. Then there have been catwalk experiences. No wonder then that she can afford to choose in terms of money and commitments. Designers are now ready to pay more to models who work with greater professionalism. " Its nice to be recognised " ............ Aaminah's identity is glowing and growing on the Lahore fashion scene, because she has been the opening model in so many shows.........
Aaminah's latest ventures to date include a TV play with Nusrat Thakhur which was aired in mid Dec 1997. Commercial for Star TV (Chan One). The signature model for Nilofer Shahid'z Chaughtai Collection which she took to Paris, appeared in Canada in the Fashion TV ad and also appeared in the french Cosmopolitan alongside interview and shoot.
Aaminah is as seriously into the profession as one can be in a place like Lahore. " I feel a model has to create a difference between being a clothes horse and a person showing off the designers product with elegance. A pout and a pretty face does not make a model out of a girl." Then what does? " You have to be careful of certain things. I make it a point to get a good night's sleep before a shoot or a show. I drink plenty of water and pay alot of attention to personal grooming. After all you can be only there for as long as you are capable of doing something dramatic to a designer dress."